The Casino Bonus

Blueprint Launches New Promo-Tools Offering

Irving Hayes - 18 Jun 2019

blueprint gamingBlueprint Gaming has proven itself to not only be a games supplier of choice, but also at the forefront of developing consumer-focused marketing and promotional tools. The company has just launched a new range of tools specifically for its online slots portfolio. The new features have been developed in conjunction with many of Blueprint’s existing slots mechanisms and include interactive games elements such as leader boards and in-game messaging tools.

The tools all serve a common purpose in various different ways, with the main aim and common purpose being increased player engagement and interaction. Blueprint considers this to be a bottom-line point of focus and a crucial element of player retention.

Satisfying Industry Needs

The launch of the new tools portfolio is being overseen by Blueprint’s recently appointed new Head of Promotions and Marketing Tools, namely Alex Naspe. Naspe has a strong background in general casino development and marketing practices, having served the Rank Group for six years, and after that, before having joined Blueprint, having served Genting Casino UK as the Interactive Head of Casino.

According to Blueprint Managing Director Matt Cole, the new promotional and marketing tools package was developed after close consultation with some of the most prominent and top tier operators in the global iGaming industry. The tools will strive to satisfy the specific needs of operators, as specifically pointed out by those operators.

Why Naspe Is An Asset

Cole said that in his opinion, Naspe will be a true asset to Blueprint thanks to his years’ worth of previous experience in serving the global iGaming community in various capacities. Cole also said that the recently-developed tools are a focus point for Blueprint for the remainder of the current year as well as looking ahead towards 2020 and beyond, and that he strongly believes Cole to be the best person for the task at hand.

As for Naspe, he believes that thanks to his experience at an operator level, he is well positioned to serve Blueprint Gaming in his new position. He said that the fact that he came into the company from an operator-centred background will enable him to serve Blueprint in such a manner that operators and players will remain the main focus of the entire endeavour.