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Playtech And GVC Extends Their Partnership

Irving Hayes - 11 Mar 2019

Playtech And GVCGVC Holdings owns a vast range of gaming and iGaming brands, including bwin, PartyPoker, Ladbrokes Coral, CasinoClub and BetBoo. Thanks to a 6-year extension of a service delivery deal, Playtech will be providing technical and support services and products to all of these brands up until the year 2025.

The expanded deal will cover all of GVC’s award-winning brands, in all of its new as well as existing markets. What’s more, the supplier will, going forward, also be providing betting terminals all across the UK, Ireland and Belgium.

Ladbrokes Coral To Benefit Most

GVC’s Chief Executive Officer, Kenneth Alexander, is notably overwhelmed with excitement at the many new possibilities. But despite the presence of possible new horizons thanks to the extension of the agreement, Alexander was quick to point out that the real value of the extended agreement lies in the fact that now, even more of GVC’s customers will able to enjoy the quality gaming products belonging to one of the world’s leading software developers and iGaming service providers.

Alexander also elaborated on the fact that the deal would not only benefit GVC’s players thanks to the quality of the products, but also in a more direct manner, as the added flexibility brought about by Playtech’s award-winning products and services would now enable the accelerated integration of the Ladbrokes Coral brand.

Celebrating Past Successes

Playtech CEO Mor Weizer echoed the sentiments expressed by GVC’s chief in charge. According to Weizer, Playtech’s new extended partnership with GVC Holdings serves to build even further on a landmark partnership with the owners of the Ladbrokes Coral brand. Weizer said that this was a partnership that had been six years in the making and that the supply specialist was proud and grateful to have been afforded the luxury of further expanding on the collaboration’s joint successes.

It’s been a busy 12 months for Playtech when considering its 2018 results. Thanks to the acquisition of Italy’s Snaitech, a 54% year on year increase in revenue income has been on the cards.

B2C revenue skyrocketed to €593.2 million, making this the single most successful division of the supplier’s business. B2B, however, did not perform nearly as well, with revenue down by 14%.

Playtech won no fewer than 3 coveted rewards at this year’s Gaming Intelligence Rewards.