Entering new markets, even expanding further into existing foreign markets, can sometimes be daunting due to a wide variety of different challenges. To this end, many companies have discovered that partnering with an existing company local to that particular market, can go a long way towards smoothing out any kinks along the way. Malta-based Pragmatic Play is the latest company to have employed this particular approach by joining forces with leading Italian platform provider, Microgame – not to be confused with global iGaming specialists and casino software providers, Microgaming.
Microgame is the leading casino services and content provider in Italy, and Pragmatic Play would probably have been hard pressed to come up with a better placed partner for this particular market. It is, of course, a two-way street, with Microgame set to benefit from the developer’s superb range of content.
All of Pragmatic Play’s games will be made available to Italian players via the Microgame network of platforms, including recent popular new releases Da Vinci’s Treasure and Wolf Gold.
Chief Commercial Officer at Pragmatic Play, Melissa Summerfield, has said that the end-result of an agreement of this nature would be to place the company in a central position in the Italian market. She said that the new deal ties in perfectly with the organisation’s overall strategy of establishing a firm presence in new regulated markets.
Pragmatic Play prides itself on being focused on the needs of the player. Mobile content is a big part of this as the world moves ever forward with the anywhere, any time and wireless craze that we have come to know as mobile entertainment.
Microgame’s Managing Director, Marco Castaldo, is excited about the quality of the entertainment that the company is now able to offer to its players. Castaldo has commended Pragmatic Play on its games and has said that it’s a given that Italian players will greatly enjoy the developer’s range of quality content. He also expressed the hope that the partnership would be long-term.
The time is now to be entering Italy’s booming market, with more than 10 other operators having already launched their games in the country over the course of the current year. Some of the operators include StarCasino, a division of Betsson, and the Kindred Group.